Just (love) do it (again someday) ..

love competition

love risking your pride

love winning it back

love giving it everything you've got

love the glory.

love the pain

love sport even when it breaks your heart

19 Aug 2008 Nike released the ads dedicated for Liu Xiang just the day after he broke hopes of China people. His foot injury stopped him to compete on 110-meter hurdles, to repeat his victory 4 years ago in Athens Olympic.

Nike knew exactly how to transform this dramatic incident into its strategic marketing communication. it's about binding emotion and building connected feeling with 1.3 billions people.
the ads itself resumed the games life (.. and human life as well.. ?) before its end.

pride, glory, fallen, love and pain.

for Liu Xiang himself it means holding a dream for another period of time ..